Written by Lucy Alexander Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.   With how accessible the internet is today, would you believe me if I told you the … Continue reading What Is Digital Marketing?

March 28, 2018, by Saher Ghattas History has a tendency to repeat itself, and with digital marketing in particular, there is a pattern of disruption. After finding that B2B organizations are not getting the most value out of the old digital marketing playbooks, our company decided to create digital marketing frameworks. These frameworks, which should be visited … Continue reading What Is The Future Of Digital Marketing?

Tired of your email marketing being mostly guesswork? Use this plug and play guide and tracking sheet to track, analyze, and optimize your email marketing strategy. Learn more now! December 19, 2017 ByJohn Grimshaw Emails Sent by Year As you can see, our sent emails jumped enormously this year. We’ve held pretty steady in the past, but 2017 knocked … Continue reading 101 Best Email Subject Lines of 2017

Tonight, you're going to hear from a 41-year-old man who has remained largely unnoticed even though he was one of the top decision-makers of the Trump campaign. His name is Brad Parscale. While Steve Bannon, Paul Manafort, and Kellyanne Conway are marquee names you're familiar with, Parscale was in the back room -- operating as … Continue reading How Trump Won the Election

Anthony Dejolde -- Lifehack The digital age is rapidly changing communications management in astronomical ways. Everything is digitized now. All businesses are online, and each of them use social media for all kinds of communication. Come to think of it, the latest statistics show 87% increase in the use of social media platforms. It is believed … Continue reading How the Digital Age Has Shaped Communication Management